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When Yokohama's dB Super E-spec tires rolled around in 2008, the eco-conscious hoops gave off a faint whiff of green propaganda: in order to replace petroleum with natural rubber, they incorporated an orange oil solution, thus claiming environmental friendliness and renewability. But in spite of the earth-saving claims, the compound proved its mettle in the performance world when the IMSA GT3 Challenge saw orange-infused Yokohamas on every race car in the series.
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The new AVID Ascend lineup of all-season tires suggests the orange theme is a commercially viable hook that could spell further sales successes for the Japanese manufacturer. Citing independent tests showing the AVIDs exhibit 6,000 more miles of life than Michelin's HydroEdge, 11 percent less rolling resistance, and more than $200 in fuel savings over the life of the tire, Yokohama's new lineup is available in 45 sizes ranging from 15 to 18-inch diameters.
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No word yet on whether smoky burnouts produce a pleasant orange scent...
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Source: Yokohama Tire
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