Pora Ora Founder Finds Kickstarter Campaign Has Dual Effect ? Cash AND Users

If the car-crash Facebook IPO has sent VCs running scared and accelerators issuing warnings to their young charges then perhaps it's time to just break out the crowd-funding campaign? Plenty of startups seem to be doing it these days, but not many get their nine-year-old daughter to front a video on their Kickstarter campaign. Founder and CEO of Pora Ora Neil Gallagher - who put his daughter up to it - tells me he thinks the startup will "end up doing a VC round" as a result of their Kickstarter campaign. That's clearly not guaranteed, but the campaign is having a dual effect. "We're adding about 3,000 new users a week whether people on Kickstarter financially back us or not." Could Kickstarter be the new marketing platform?

Source: http://feedproxy.google.com/~r/Techcrunch/~3/SKWxEcM0BLk/

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